You’ve got the book. You’ve got the speech. You’ve got the expertise, but very few people know you exist. It takes more than simply having the “thing” to be successful. You also need the visibility.
Years ago there wasn’t much competition online. Seems like whatever an expert introduced to market was a novelty and people ate it up. It was also much easier to stand out because of the fact there were very few people vying for people’s attention.
Today, this is definitely not the case. Today, your message is likely, unless you position it correctly, to be one among many, literally getting lost in the shuffle.
You have to also find ways to be viewed as more than a commodity. One way is to let your personality shine through. For example, I’m very transparent about my love of animals, my involvement with rescue issues and my passion for power walking. Click here to see what I’m currently involved with. Image may be NSFW.
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A great way to move from commodity to exclusivity is to get visibility and as much as you can, for you, your message and your point of view. Why? Simple. The more visible you are, the more you are unique to the “middle of the road” experts, the more people will turn to you for solutions they seek.
You have numerous options to position your point of view and perspective.
PODCASTS
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This is one of my favorite strategies to get in front of my community. Leveraging podcasting can give you an incredible marketing edge that can substantially increase your online visibility, build a loyal following and increase lead-generation and client-conversion rates.
You can certainly host your own show or, if you want incredible market reach, why not be a featured guest?
Want to learn how to become an in-demand expert on podcasts? Join my good buddies, D’vorah Lansky and Doug Foresta for a FREE webinar
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Expand Your Reach and Increase Your Credibility by Being
Featured on Other Peoples’ Podcasts!
Takes place Monday, May 11th at 3 p.m. Eastern. Click here to register..
GOOGLE HANGOUTS
Hangouts are fast becoming a favorite of many experts, who not only want to build solid connection with their community, but also to get great SEO.
Hangouts have a very low startup cost and yet, a very high perceived value when done right. A few things to keep in mind when either hosting or participating in a Hangout is what viewers see in the background.
Whatever is within view needs to be consistent with your branding. In other words, no unmade beds in view.
TELESEMINARS
An all-time favorite, teleseminars are once again on the rise in popularity as a great way to reach a market with a strong message. There are plenty of free services for anyone on a limited budget.
YOUTUBE VIDEOS
Although some videos get no traction at all, many have been known to get hundreds, thousands, tens of thousands and even millions of views. With over four billion views per day, it’s no wonder smart entrepreneurs are using YouTube as a huge part of their promotions strategy.
To get lots of traction, add short videos on a fairly regular basis to your subscribers. After all, if they subscribed obviously they want to see more of your videos.
MEDIA RELEASES
There’s no shortage of people saying that media releases are a thing of the past. This is absolutely not true. There is plenty of call for well-structured media releases.
An eye-catching media release can get the attention of writers, publishers, journalists and freelancers for trade journals, magazines, blogs, podcasts, and other publications that cover your industry. Don’t underestimate the power of a well thought-out media release.
BLOGGING
The best part of blogging is that you have complete control over what you write about. There are virtually no barriers to entry on stating your perspective and point of view. You can be as low-key or as controversial as you want.
GUEST BLOGGING
For anyone seeking lots of exposure to a specific market, guest blogging is a great choice. Guest blogging also increases your credibility. After all, when you are a featured expert on someone else’s blog, you are considered an expert right out of the gate.
ARTICLES
Going the same route as media releases, there are plenty of people who claim article marketing is dead. Article marketing is alive and well.
Actually, writing and distributing lots of articles is one of the best ways to gain visibility, position your expertise and reach more of your market.
JOINT VENTURE PARTNERSHIPS
When you partner with other experts on their campaigns, or yours, you are again positioning your expertise in a very effective way.
Imagine what kind of traction you can get by partnering with anywhere from six to twelve experts promoting one another. It’s a powerful way to jumpstart your visibility.
SPEAKING
Although not an online strategy, speaking at industry conferences is a highly valuable way to stand out. Not only are you an assumed expert, there likely will be online promotions by the conference coordinators, thus giving you even more visibility and credibility.
SUMMARY
Visibility is absolutely essential for any expert who wants to be viewed as more than a commodity. To achieve the greatest result for your efforts, have a well thought-out plan, commit to consistency, and be willing, in a big way, to be completely who you are.
The more you are authentic and transparent, the more you will build a following of raving fans.
Here’s one thing you can do to skyrocket your visibility to get in front of your sweet spot clients. Join my good buddies, D’vorah Lansky and Doug Foresta for a FREE webinar
Expand Your Reach and Increase Your Credibility by Being Featured on Other Peoples’ Podcasts!
Takes place Monday, May 11th at 3 p.m. Eastern. Click here to register.